Slow Living - The New Luxury

In a world that often moves too fast, slowing down uncovers the true beauty of life—where time feels unhurried, and we can truly connect with what matters. At PRISÉ, we believe luxury lies not in excess, but in the intentional, meaningful way of living. To live slowly, travel curiously, and experience the beauty in art—this is the core philosophy behind everything we do.

In today’s fast-paced world, there is a growing need for a more mindful, intentional way of living—one that prioritizes meaning and purpose over haste and excess. Our approach centers around poised designs that elevate every body type, offering comfort, durability, and thoughtful craftsmanship. We don’t chase trends; instead, we focus on creating pieces that stand the test of time, available only through pre-oder once each season, allowing consumers to make intentional choices about what they wear and invest in.

This approach empowers you to make intentional choices about what you wear and invest in, while preventing overproduction and ensuring fair compensation for all those involved in creating and delivering the garment to you.

The PRISÉ Woman: A Mindful Consumer

The PRISÉ woman is refined, intentional, and deeply connected to her values. She celebrates her life’s achievements, which have led her to seek a more mindful and fulfilling way of living. She appreciates art and garments with which she has a personal connection, valuing each one for its meaning rather than its trend.

With a keen eye for timeless elegance, she chooses pieces that elevate her style while aligning with her commitment to supporting artisans and ethical responsibility. Rather than waiting for sales or buying impulsively, she plans ahead each season, thoughtfully considering her purchases to ensure they reflect her true needs and values. She also delights in purchasing garments while traveling, cherishing them as tangible memories of the places she’s explored.

The PRISÉ woman is sophisticated and discerning, always aiming to make intentional choices that contribute to a wardrobe that is both meaningful and enduring. Whether at home or traveling, she values connection—to herself, to the world around her, and to the garments she chooses to wear— embracing a life of serenity, purpose, and mindful living.

Savoring Craftsmanship for a Life Well Lived

I’m Priska Bruegger, a designer, artist, and poet passionate about creating a new vision of luxury—one that feels genuine, intentional, and deeply personal. For me, luxury isn’t about what the world sees; it’s about how something makes you feel—a sense of peace, alignment, and timeless beauty.

Through my work, I invite you to explore this perspective. Each piece is a reflection of my belief that elegance doesn’t need to shout to be noticed. It is slow living, presented in refined garments crafted with meticulous attention to detail, designed to transcend trends and become a seamless extension of who you are.

My love for poetry is woven into the details—you’ll find glimpses of it in the tags, the packaging, and and the subtle narratives each design conveys. It’s my way of adding a layer of thoughtfulness, a gentle reminder that luxury can be both meaningful and serene.

PRISÉ Switzerland is an invitation to step into a more beautiful way of living— one that values mindfulness, authenticiy, and the art of simplicity. It’s a celebration of timelessness and individuality, for those who seek a quieter kind of elegance.

With Love, Priska Bruegger

Never on Sale: Committing to Intentional Consumerism

At PRISÉ, we advocate for intentional consumerism because it promotes a more sustainable and equitable way of engaging with fashion. Sales, while often seen as a way to attract customers, can undermine the fair pay and working conditions of those in the retail industry, and often lead to excess production and waste.

We are committed to fair pay at every stage of production, ensuring that every artisan, designer, and worker involved is compensated properly for their craft. Our focus is on creating quality pieces that stand the test of time, encouraging customers to invest in garments that will last, rather than succumbing to impulsive purchases. By planning ahead and making thoughtful purchases, we support mindful consumerism—one where the value of what we buy is considered not only in the moment but for the long term. This approach fosters a deeper connection to the garments we wear and a greater respect for the people and resources involved in creating them.

Therefore, we operate on a pre-order basis, ensuring each piece is thoughtfully made and not overproduced—visit our Pre-Order page to learn more about this intentional process.

If you are one of our loyal customers or interested in becoming one, we are more than happy to answer any questions regarding the process behind our garments. Let us know which piece you are interested to invest in, and feel free to contact us for more information about it.