DESIGNED FOR YOU

Essentials that make you look and feel good.

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  • Vogue Logo

    Priska Bruegger is known for her timeless luxury signature style.

  • Tatler Logo

    Her designs are inspired by the European and Asian cultures as a representation of her identity.

  • Vanity Fair Logo

    PRISÉ Switzerland showcases timeless, luxury fashion with modern appeal.

  • Condé Nast Traveler

    The Zurich coat is a timeless red statement wool coat to invest in now and wear forever.

Our Story

Launched in 2020 by designer Priska Bruegger, PRISÉ Switzerland initially catered exclusively to made-to-measure fashion, inspired by the recognition of diverse women's sizes. This unique approach blended Asian silhouettes with European minimalism. Evolving to meet broader demand, PRISÉ Switzerland now proudly offers ready-to-wear collections, all while maintaining their commitment to timeless elegance, comfort, and sustainability in their carefully curated designs.

Essentials for the Cold Weather

Your go-to key pieces for the cold weather that you can easily mix and match with your current wardrobe.

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All Seasons Essentials

Best-selling essentials our customers love that are designed to be worn all seasons.

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Our Design Process

Research

We have a dedicated research team specialized in studying women's body shapes.

Sketch

We design pieces with a strong focus on what modern women need.

Testing

We test our design on different body shapes to confirm the perfect fit.

Fair Production

We only work with manufacturers who commit to pay their workers fairly.

SHIRTS & DRESSES

Add modern touch to your classic wardrobe with our best-selling shirts and dresses designed with details that complement your body shape.

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THE LBD

The LBD: 'Little Black Dress' that works with almost everything in your wardrobe. A life safer when you have little time to plan what to wear.

SHOP LITTLE BLACK DRESSES

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PRISÉ Switzerland Lancy Top - blue stripes

CHIC STRIPES

Channel your inner French woman with a striped top that'll look great tucked into jeans, trousers or skirts.

SHOP STRIPED TOPS

The Philosophy

"My mission is to make women look and feel good by implementing proven design methods that focus on style and functionality. Every detail in each design is carefully experimented to create the perfect fit to a woman's body"

-Priska Bruegger, Founder and Fashion Designer PRISÉ Switzerland

ABOUT THE BRAND

Are you shopping from outside of Switzerland?

Our products are available in 8 EU countries through our partner platforms to give you a hassle-free shopping experience.

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