DESIGNED FOR YOU
Essentials that make you look and feel good.
Priska Bruegger is known for her timeless luxury signature style.
Her designs are inspired by the European and Asian cultures as a representation of her identity.
PRISÉ Switzerland showcases timeless, luxury fashion with modern appeal.
The Zurich coat is a timeless red statement wool coat to invest in now and wear forever.
Launched in 2020 by designer Priska Bruegger, PRISÉ Switzerland initially catered exclusively to made-to-measure fashion, inspired by the recognition of diverse women's sizes. This unique approach blended Asian silhouettes with European minimalism. Evolving to meet broader demand, PRISÉ Switzerland now proudly offers ready-to-wear collections, all while maintaining their commitment to timeless elegance, comfort, and sustainability in their carefully curated designs.
Essentials for the Cold Weather
Your go-to key pieces for the cold weather that you can easily mix and match with your current wardrobe.
All Seasons Essentials
Best-selling essentials our customers love that are designed to be worn all seasons.
Our Design Process
"My mission is to make women look and feel good by implementing proven design methods that focus on style and functionality. Every detail in each design is carefully experimented to create the perfect fit to a woman's body"
-Priska Bruegger, Founder and Fashion Designer PRISÉ Switzerland
Are you shopping from outside of Switzerland?
Our products are available in 8 EU countries through our partner platforms to give you a hassle-free shopping experience.
- Choosing a selection results in a full page refresh.
- Opens in a new window.