Starting with made-to-measure, our story began in 2020 in our Atelier located in Wil, in the canton of St. Gallen, where we introduced four dresses. By 2021, our work gained recognition from major media outlets such as Vogue, Vanity Fair, and Tatler. It was here that we welcomed our first customers and now create prototypes of our ready-to-wear designs. We noticed a gap in fashionable clothing that didn’t cater to the average body type, often consisting of a mix of different sizes.

In a place filled with artistic moments and hours of experimental work, we experimented endlessly to find the right formula for our designs, marking the beginning of how we fused European minimalism with Asian silhouettes.

Our aim, based on our customers’ wishes, is to create clothes that seamlessly blend feminine charm and resilience. Now that we have grown as a brand, we commit to curating staple items that our customers need for both their everyday lives and special moments—items that are simple, timeless, comfortable, and current.