Between 2020 and 2025, PRISÉ Switzerland evolved from a made-to-measure atelier in Wil, St. Gallen into a ready-to-wear house rooted in the philosophy of slow luxury. Guided by a fusion of Asian and European minimalism, the brand became known for its timeless, signature aesthetic, described by VOGUE as “a timeless luxury signature style.”

PRISÉ received early international recognition and sales expansion, with features in Vanity Fair, Tatler, and British VOGUE by 2021, a rollout to eight European markets through Zalando, four Paris Fashion Week showroom seasons with luxury agency AG-ency, and two additional showroom seasons in Düsseldorf and Munich with UNIFA.

Collections

Spring Summer 2024
Autumn Winter 2024/2025
Spring Summer 2025
Autumn Winter 2025/2026

A New Chapter: Atelier Priska Bruegger

Hi, I'm Priska. I used to run a fast-paced fashion brand. Now, I want to live slower.

When I first learned to make a dress, I made every part of it myself, from sketching and drafting the pattern to sewing the final stitch. There was time to think. Time to refine. The result wasn't just a dress. It was something made with care.

As the brand grew, so did the distance between the maker and the person wearing the garment. Unrealistic timelines and pricing became the norm. Someone always paid the price, either the people making the clothes or the people buying them. I realized that wasn't the kind of fashion I wanted to create.

So I stopped.

I'm currently renovating a living room built in 1922 into my new atelier. Overlooking a quiet garden, it will become the place where I design, drape, and make every dress by hand, bringing years of experience and a deeper knowledge of couture dressmaking.

The atelier will open in Autumn 2026.

With love,

Priska Bruegger