In 2020, we began our journey with four made-to-measure dresses, crafted by hand in our Atelier in Wil, St. Gallen. As the pandemic reshaped the world, we took a necessary pause, returning in 2021 with fresh determination and a clear vision. Our work quickly garnered recognition, earning features in renowned outlets like Vogue, Vanity Fair, and Tatler. These early milestones reflect our dedication to craftsmanship and thoughtful design, as we grew from bespoke creations to prototypes for our ready-to-wear collection. We noticed a gap in fashionable clothing that didn’t cater to the average body type, often consisting of a mix of different sizes.

In a place filled with artistic moments and hours of experimental work, we experimented endlessly to find the right formula for our designs, marking the beginning of how we fused European minimalism with Asian silhouettes.

Our aim, based on our customers’ wishes, is to create clothes that seamlessly blend feminine charm and resilience. Now that we have grown as a brand, we commit to curating staple items that our customers need for both their everyday lives and special moments—items that are simple, timeless, comfortable, and current.