The Story
Our story began in 2020 - in our Atelier located in Wil, in the canton of St. Gallen.
It was here that we welcomed our first customers and now create proto-
types of our designs. We noticed a gap in fashionable clothing that didn’t
cater to the average body type, often consisting of a mix of different sizes.
In a place filled with artistic moments and hours of experimental work, we ex-
perimented endlessly to find the right formula for our designs, marking the
beginning of how we fused European minimalism with Asian silhouettes.
Our aim, based on our customers’ wishes, is to create clothes that seamlessly
blend feminine charm and resilience. Now that we have grown as a brand, we
commit to curate staple items that our customers need for both their everyday lives
and special moments. Items that are simple, timeless, comfortable and current.