Between 2020 and 2025, PRISÉ Switzerland evolved from a made-to-measure atelier in Wil, St. Gallen into a ready-to-wear house rooted in the philosophy of slow luxury. Guided by a fusion of Asian and European minimalism, the brand became known for its timeless, signature aesthetic, described by VOGUE as “a timeless luxury signature style.”

PRISÉ received early international recognition and sales expansion, with features in Vanity Fair, Tatler, and British VOGUE by 2021, a rollout to eight European markets through Zalando, four Paris Fashion Week showroom seasons with luxury agency AG-ency, and two additional showroom seasons in Düsseldorf and Munich with UNIFA.

Collections

Spring Summer 2024
Autumn Winter 2024/2025
Spring Summer 2025
Autumn Winter 2025/2026

A New Chapter: Atelier Priska Bruegger

After five years of PRISÉ Switzerland, designing everyday womenswear in a fast-paced fashion world, I knew it was time to grow and begin a new chapter. What became clear was that I wanted to dedicate my work to garments that carry lasting meaning, rooted in local craftsmanship.

Opening in autumn 2026, in the heart of Baden, Switzerland, Atelier Priska Bruegger marks an evolution of PRISÉ Switzerland, introducing a more mature and intentional approach to bridal and special occasion garments, from creation to restoration. A 1922 living room, facing a serene garden, is currently being transformed into a couture atelier.

-Priska Bruegger