Between 2020 and 2025, PRISÉ Switzerland evolved from a made-to-measure atelier in Wil, St. Gallen into a ready-to-wear house rooted in the philosophy of slow luxury. Guided by a fusion of Asian and European minimalism, the brand became known for its timeless, signature aesthetic, described by VOGUE as “a timeless luxury signature style.”
Founded by artist and designer Priska Bruegger, PRISÉ received early international recognition and sales expansion, with features in Vanity Fair, Tatler, and British VOGUE by 2021, a rollout to eight European markets through Zalando, four Paris Fashion Week showroom seasons with luxury agency AG-ency, and two additional showroom seasons in Düsseldorf and Munich with UNIFA.
